APT Travel Group -
B Corp Certification
Project Details
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Project Overview
The Australian Pacific Touring (APT) Travel Group is Australia’s largest locally-owned tour company. The group spans APT, Travelmarvel, Captain’s Choice, TravelGlo, and Botanica. Rewild Agency have been working with APT travel group since 2022 across a range of ESG and climate-related projects, helping the organisation develop a robust approach to sustainability, climate reporting and decarbonisation. As part of this work, Rewild Agency helped APT Travel Group to achieve B Corp certification in 2026, which is a major achievement and milestone for the Australian travel industry. We're proud to have supported APT throughout the certification process, helping embed the systems, evidence and accountability needed to meet the rigorous B Lab standards.
This certification reflects APT’s long‑standing commitment to doing business in a way that respects people, places and the planet. The milestone recognises APT's commitment to responsible travel, stronger governance, and positive impact across the communities they serve.
Key Services Provided
End-to-end advisory support for B Corp certification.
Internal education and training on B Corp requirements and process.
Technical support across the B Impact Assessment (BIA), data collection, and verification.
Our Methodology
Delivered initial B Corp education sessions with internal stakeholders to build shared understanding and alignment.
Supported completion of the B Impact Assessment, identifying gaps and priority improvement areas.
Developed and implemented an Improvement Action Plan, increasing the firm’s BIA score by more than 10 points.
Guided the business through the verification phase to ensure a smooth and successful certification outcome.
Rewild Agency’s Impact
Supported APT Travel Group to achieve B Corp certification in 2026.
Strengthened internal ESG knowledge and accountability across the practice.
Translated values-led sustainability ambitions into measurable, third-party verified outcomes.
Project Timeframe
2022 - 2026
